How to create your own product that sells? Read the blog!

 

How I did it:

So often I see product creation training from other marketers that basically says

or

Yes, there are two simple ways to do it, but it's also a bit of a vague guide.

So I thought I'd share some recent examples of how I've done it, and hopefully more specifically how you can do it.

First, you don't have to write it yourself. You can speak into the microphone and record the discussion on the given topic. Then get a five-piece gig and dub your record. Then you can get another five gigs to edit it and write it better for you.

But for my examples I actually wrote it myself. And here's how I did it.

Make your own product. 

Don't just rewrite the foreign ones. In this way, it is your personality. Sure it's the same idea, but put it in your own words. Add your own style and technique. Try to add more value than what someone else has done before.

Then you're not just tumbling, you're innovating. And that's the value others will pay!

It's not hard to come up with something to write about. Just pull out a blank sheet of paper or a text editor and start writing whatever comes to mind. And it doesn't have to be Internet Marketing (IM).

But we'll stick to IM topics in my

 examples.

You could write:

--How to start a website on wordpress

--How to set up an autoresponder like Aweber

– Plugins to use on your website

--How to choose a domain name

--How to create graphics in Photoshop

--How to create a simple logo or buy a cheap logo

--How to find blog topics to write about

– How to make simple videos for your website

--How to name and describe videos for YouTube

– How to create targeted social media channels for your website

--How to use All in One or Yoast on your website

--How to start getting backlinks to your website

--How to set up some paid ads on Facebook

--How to share content on social networks

etc etc

Even if I don't know much about a topic or idea, I'll write it anyway because I'm just thinking at the moment. So you want to write down anything that comes to mind. Don't judge your thoughts. You just want to put ideas down. Once you get your mind to think and your fingers to work, more and more topics will come to mind.

And you might be surprised how many topics you can come up with once you stop thinking about it and start writing down random things. This process of putting things away is key. It will get you moving. It will blow your mind. It will help you break through writer's block or overcome any obstacle of negative thinking. Then your mind will come up with better ideas and flow faster.

Once you have a list of random topics that you have written down, look at your list and ask yourself,

"Which ones are the others supposed to know about?" Many times you will immediately see that other people want to know many of the same topics that you wrote down. Most people are similar when it comes to needs.

We all need answers to many of the same questions or problems. We could certainly take the time to explore these questions for ourselves. But people are naturally lazy. Few people will take the time and effort to figure out how to do something on their own. Most people usually ask a friend how to do something. It's just easier to ask someone else.

So if you take the time to write an answer to a common problem, many people will be glad you did. Then you can give away your answer to get traffic, or get optins to your list, or even sell your answer as a pdf or ebook or video. Yes, people will pay for you to share an answer with them because you are doing them a favor.

That will never change. It's human nature. People have Google, but they don't care. People will always want someone to help them. If you realize that you are just helping people, then you can easily make money by providing this service to them.

Now you should have some ideas on topics that other people want to know about. Now here's the key question to save yourself some frustration later:

Why waste time writing about something that won't sell? Not every theme sells. So google your topic. What do you see on Google? Often, just asking Google a question like "How to create graphics in Photoshop?"

This is a popular question, but not a topic that will sell. Why? Because there are hundreds of free YouTube videos showing people how to do it for free. So if you're not a Photoshop master and you can't sell a top-notch course that's very detailed and professional, don't waste your time.

So what about "How to set up some paid ads on Facebook?" This is a better question. Yes, there are still plenty of free Youtube videos and blog articles that answer this question for free. But, here's the key: People have to pay for Facebook ads. And many people do. And many people are not satisfied with the results they have achieved.

Here's a huge takeaway for you: The real problem people have is not how to place an ad on Facebook, but actually how to create ads that get 

See, now you're clarifying the subject. 1. How to Get Unlimited Leads and Real Buyers Using Facebook Ads. 2. How to get tons of real customers with Facebook ads for super cheap.

3. How to get amazing results with Facebook ads using little known secret techniques.

See how these 3 are more specific about Facebook ads and are they really a good topic?

This is really what people want. It's less vague. It's more specific. It solves the target problem. People will definitely pay for such an answer.

Hopefully, you now have a much more specific and focused topic to write about. You want to focus 100% on answering that particular question or solving that particular problem for people. And in our example above, it's to show people how to get leads and customers cheaply with Facebook ads.

So now you want to start doing some research on this particular topic. Search on Google, read FAQs on Facebook, watch videos on YouTube, even buy someone else's course, etc.

It always helps to have some general knowledge of the subject if you are going to write about it yourself. Then you want to start brainstorming again, but this time much more specifically related to that topic.

You could write:

--Can I create an ad from a personal Facebook account?

--Do I have to create a fanpage first?

--How best to create a fanpage?

--What are the types of Facebook ads?

--Should I just boost the post?

--Should I submit a free standing ad?

--How do I design a great looking ad that Facebook approves?

--What are the typical reasons Facebook declines?

– Are there specific, already verified examples of ads that I could find?

--How can I discover and tap into Facebook interest categories?

--Should I use basic ad placement or the more advanced Facebook Power Editor?

--What are the benefits of using Power Editor?

--What are dark posts? And how best to use them?

– How to target ads for cheap clicks?

--Want clicks, likes or downloads? What is best for my type of product or service?

etc etc

Do you see this second round of brainstorming being much more specific and focused on your product? In fact, these questions could literally be the content of your product. Start with basic questions and then work your way down to more advanced questions in a logical progression.

Granted, it's not always easy to write the answers to these questions, but if you do, then you have a solid product with tremendous value. And again, people will definitely pay for it.

When writing the answers to your questions on paper or in a word processor, take only one question at a time. Don't try to think about all the questions at once or even how one question might affect or relate to another question.

 Focusing on just one question at a time will help you write your answer without feeling overwhelmed.

 One question by itself is much easier for the brain to work on.

So google the question. Ask others for advice on the Warrior forum, other forums or Facebook marketing groups. Maybe someone will share a great answer that will really help you.

When giving people an answer, it's best to both tell them and then show them. So write down the exact steps of the solution or process. People like orderly steps. So list 1, 2, 3, 4, etc. Then capture screenshots that show you how you do these steps.

And in this example, log into your Facebook account and use the "Snipping Tool" to take pictures of what you're doing. Usually written steps and pictures are enough

give people a clear answer. But it's okay to do it as a video too. Some people prefer a walk-thru style video. Remember that most people hate a long rambling video. So make sure it's short and simple.

And even if you make a video answer to each question, just write it.

And take screenshots from individual video frames. This way you can have both a video answer and a pdf with it written out. This way, your product will reach the maximum number of people.

 But if the video is scary or too technical, then just skip it. It is better not to make videos at all than to make badly made videos. Usually just reply with pictures and text.

Yes, it is your product; but what if you get stuck? What if you run into a question you can't solve or don't know how to? Then do everything else you can.

This is key. Do not focus on the question/questions you do not know. Focus only on adequately answering the questions you can answer. This allows you to be productive and get some work done.

 Let's say you answer 60% of the questions, but you still have 40% left (a very critical part of your product). So how can you complete the course? Just bring other people to help. Here are 3 ways to do it:

--You can pay an outsourcer to do this question for you. For example, I did it on Upwork (formerly odesk). I am posting my job as a gig for $40 where I need a person qualified in this topic to make a video for me on how to do it and write the steps

how exactly to do it. Then I can watch their solutions and make my own video or screenshots and write an answer.

--Buy another seller's product on this topic that is highly rated. Udemy and WSO are great for this. Let another more experienced trader show you how. Yes, you are learning. But you just turn around and get paid for what you just learned. So you learn with a purpose and invest in your own business.

--Buy PLR to fill in some gaps. I don't recommend just buying someone else's PLR and then selling it as your own PLR. That's not what I'm suggesting. But another marketer's PLR might give you some answers and techniques you didn't know.

 So kind of like buying the whole course but seeing how another marketer solved this question specifically in the PLR ​​course. This can help because selling a course as your own versus selling as a PLR course for others to use can sometimes be different.

Here is an example. If you are trying to create a plr course on facebook ads,

then you want to use your personal facebook account? No, probably not. Both for privacy reasons and because other traders want to market it as their own course and may not like having your name and information on it. This may sound obvious, but sometimes it isn't.

 Since you purchased a plr product from another merchant on this topic, you can see how they solved the problem, and in this case it could be as simple as using a different or fake Facebook account. Or pay an outside vendor to showcase it using your Facebook account.

So I created 3 e-books on topics that I knew something about and liked to talk about.

This is key: It's easier to write about something you also like to talk about. Would you share what you know about it with another person? If so, then that's a good indicator that you'd love to teach the subject to others and, of course, sell it to them.

I did one product at a time. I didn't try to do more at once. Yes, you can multitask a bit, but if ideas come to you, make some notes. Don't go deeper than that. If you're too distracted by multiple products, you probably won't get any real completion.

I budgeted time for my products. I saw it as an investment in my business. So I set aside time each week knowing I would reap the rewards.

I thought two of my e-books would also be decent WSO products. So 

I released them as individual WSOs first. I designed it as a WSO downloadable PDF and sold it for several hundred dollars. I then edited the PDF report to be an eBook to sell as PLR. So this way I get paid twice for the same job.

It's not hard to tweak packaging and content to sell slightly different versions of your product to different markets. I saw the PLR ​​marketer offer only on Facebook to my friends. They say, "Pay me for this PLR." You can sell PLR as Warrior Forum WSO. You can create a website and sell it yourself online using paypal or stripe. You can sell it as a Kindle case study like "How I Made a Facebook PLR Course" or something. Be sure to read the rules of each forum and marketplace carefully first.

Because generally speaking, you can't sell the same product over and over again. It has to be changed and different enough to be a legitimately different product. So if you know this, it should give you some ideas on how to reuse your products. And selling WSO and later offering PLR for it is a legitimate method that many marketers use.

Here's a simple overview of how to start building your own product, whether you're selling as PLR or not. It does not matter. The process is quite similar. The only question now is, will you do it?